Victorian distributor, Multimedia Technology (MMT), has scored a deal with multimedia vendor, Creative Labs.
The partnership will see MMT carry the vendor's range of soundcards, speakers, Web cams, headphones and headsets. MMT purchasing manager, Michael Muscat, said the distributor was falling behind in its speaker and soundcard sales and was searching for alternatives in the market.
"We started talking to Creative and it was good timing on both parts," he said. "It will help to pick us up in speaker sales and get us to where we should be with soundcards."
Gaming and corporate markets were ideal targets for the product range. Muscat said he would consider bundling Creative products with its graphics cards and Shintaro portfolio.
"The Creative fits well because we are strong around graphic card sales," he said.
Creative country manager, Bernard Koh, said MMT was part of the vendor's plans to widen its distribution network. The vendor will provide MMT's sales and marketing team with ongoing product training.
"It's a part of our strategy to reach out to more resellers," he said. "We understand that resellers have different relationships with all types of distributors."