Sydney-based technology group TPG has launched what it claims is an industry first with a new PC and Internet service bundle from the one supplier.
TPG's general manager, Jullie Jeal, said bundling an Internet service offering with a new PC at the point of retail sale is not a new concept but it has waned in popularity. She also believes such a bundle has never been put together by one supplier.
Most of the large mainstream ISPs have tightened up the packages they are prepared to offer in this manner as they search for revenues and not just users, Jeal said.
In the past, the emphasis has generally been on the retailer to broker PC/Internet access bundles, which has made it difficult for small independents without bargaining power to play in the game.
"Because TPG is both a PC assembler and a large ISP we can offer a hardware and service bundle like no other," Jeal said. "We can sacrifice our profit on one side of the deal and make money on the other. You won't see Telstra, OzEmail or a PC vendor doing that.
"We expect this deal to fly and believe it represents significant opportunity for independent dealers in metropolitan and regional centres. We want sales to go through dealers who can then sell all sorts of add-ons."
TPG is offering free unlimited Internet access with PCs sold under this arrangement while they also have a package including ADSL service. TPG's Internet service is available via a local call to over 90 per cent of the Australian population, including most of the main regional areas.