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Informatica Customers And Partners Endorse Benefits Of Real-Time Data Integration

  • 24 June, 2008 12:13

<p>Informatica Corporation (NASDAQ: INFA), the leading independent provider of data integration software and services, today announced a groundswell of customer and partner endorsement of Informatica’s vision and capabilities for real-time data integration.</p>
<p>Introduced on June 3, Informatica 8.6 provides a single platform for supporting mission-critical projects within the firewall and beyond with cloud computing, including real-time data warehousing, real-time synchronisation of data between operational systems, operational data hubs, and data services. Informatica 8.6 supports the complete continuum of data integration latency, or timeliness, requirements from batch to real time.</p>
<p>“Businesses need to react faster than ever to meet escalating customer requirements and compete successfully in today’s increasingly dynamic global markets,” said Chris Boorman, chief marketing officer, Informatica. “As evidenced by the recent release of the Informatica 8.6 platform, Informatica is putting the full weight of its real-time data integration technology and expertise into enabling customers to gain a competitive advantage.”</p>
<p>PowerCenter Real-time Edition is optimised for real-time analytic and operational data integration use cases. In addition to bringing right-time data integration spanning the latency spectrum, PowerCenter Real-time Edition includes integrated data quality, scalable data services, orchestration, universal data transformation, streaming changed data capture, data synchronisation and replication.</p>
<p>“LinkShare plans to increase its competitive advantage as the largest online pay-per-action marketing network. Part of our strategy is to deliver timely data feeds and data services to our customers and partners,” said Jonathan M. Levine, chief technology officer, LinkShare. “By leveraging the flexible and scalable data services and orchestration capabilities of the Informatica PowerCenter Real-time Edition, LinkShare will be able to consistently roll out new products faster than before, meet customer demands for reporting and analysis, and grow our business by supplying customers and partners with the real-time delivery of holistic, accurate, and secure data.”</p>
<p>According to recent research published by Ted Friedman, VP and Distinguished Analyst at Gartner, “Most important for organisations to recognise is that their data integration will require a mix of latencies — while real-time activity is on the increase, there will always be a need for higher-latency data integration work, since not all data in the architecture changes frequently, and not all processes, teams and roles are capable of harnessing real-time data.” (“Survey on Data Integration Practices Shows Move Toward Strategic Initiatives,” June 6, 2008)</p>
<p>With Informatica 8.6, customers can leverage one solution, and one set of developer skills, for accessing and delivering complete, accurate, high-quality data wherever, however, and at whatever speed the business requires.</p>
<p>“Our commitment to our customers is 100% on-time, damage-free service; accurate and timely information about their shipments; and the highest transportation value. Informatica plays an important role in this commitment,” said Jeff McIntyre, associate vice president, BSNF Railway. “PowerCenter Real-time Edition and PowerExchange Change Data Capture enable us to capture and deliver real-time transportation information to our customers and internal-facing web applications with improved application performance and reduced costs. The result is real-time information on shipments and logistics available to our customers and our operations.”</p>
<p>“Customers can accelerate business responsiveness and mitigate risk with real-time operational business intelligence with high-quality data,” said Carl DCosta, Worldwide Director of Business Intelligence Alliances, HP. “Designed for operational business intelligence, the HP Neoview enterprise data warehouse solution, used in conjunction with Informatica PowerCenter Real-time Edition, provides customers real-time insight for their business with enterprise-class functionality and scale, combined with simplicity. This results in fast implementations with higher reliability, lower cost and better information, faster than current business intelligence solutions.”</p>
<p>For more information about real-time data integration, please visit</p>
<p>About Informatica
Informatica Corporation (NASDAQ: INFA) is a leading provider of enterprise data integration software and services. With Informatica, organisations can gain greater business value by integrating all their information assets from across the enterprise. More than 3,200 companies worldwide rely on Informatica to reduce the cost and expedite the time to address data integration needs of varying complexity and scale. For more information, call 650-385-5000 (1-800-653-9871 in the U.S.), or visit</p>

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