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Protac adds second motherboard vendor

Protac adds second motherboard vendor

New motherboard range from Biostar rounds out distributor's line-up

PC components distributor, Protac, has added Taiwanese-based Biostar as a second motherboard vendor.

The products will sit alongside its existing motherboard range from Taiwanese vendor, ECS.

Protac managing director, Gary Jeng, said the high-end motherboards filled a gap in the portfolio.

"Over the last two to three years ECS has moved more to the OEM mid- to low-end range of motherboard, so we needed a new vendor to compete with the likes of Gigabyte and Asus," he said.

Biostar has been in the motherboard industry for 22 years. Jeng said it had steadily increased focus on high performance and enthusiast motherboards, which cumulated in the launch of a gamer-graded motherboard at Computex 2008.

Jeng said the vendor had not had a presence in Australia for the last seven to eight years, so Protac's initial focus would be to re-educate resellers about the brand.

"Our go to market strategy is basically to get people to try the brand and let the quality and price point to speak for itself. We'll also be bundling motherboards with hard drive memory products as one of the components of a computer system," he said.

Protac is still looking for more vendors, Jeng said, around the network storage and routers spaces.


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