The reseller channel posted a 22 per cent increase in volume sales for March 2002 over February in the printer/MFP/scanner market and a 20 per cent year-on-year volume growth, according to the latest figures from market analyst Inform.
The value of the market returned with a substantial 45 per cent value growth over February and a healthy 11 per cent value growth year-on-year. The rise in the value of the market was fuelled by strong laser sales, providing 67 per cent of the market's value from only 23 per cent of volume sales.
Inkjets, on the other hand, despite only providing 28 per cent of the market value, made up 75 per cent of all printer volume sales for March.
Mass merchants took 37 per cent of all volume sales while corporate dealers accounted for 18 per cent. Traditional dealers weighed in with a 16 per cent share of the action, with independent retailers posting a healthy 14 per cent. The direct marketer segment of the channel achieved a 13 per cent share.
Scanner sales through the channel experienced a 35 per cent increase in unit sales over February, with Canon dominating the field with a 51 per cent share of all volume sales.
Multifunction product (MFP) sales finished March with a 20 per cent volume gain over February. HP remained dominant with a 55 per cent volume share of this market.
On wrapping up his monthly InFocus report, Inform's chief peripherals analyst, Stuart James, said: "Business spending has obviously started to increase again. Between now and the end of the financial year I expect the value gains in the coming months will keep the market at high levels.
"The inkjet market has provided the overall market with important volume sales, while the onset of renewed vigour in business-led laser sales should propel the value of the market to higher levels than last year."
James added that the convergence of printer, scanner and multifunction technologies has provided consumers with cutting-edge technology at highly competitive prices, and this has signalled future growth potential at a time when other markets have remained static.