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APC chases reseller UPS trade-in opportunities

APC chases reseller UPS trade-in opportunities

Vendor claims older UPS systems no longer sufficient for new infrastructure power demands

Power management vendor, APC, has launched a UPS trade-in initiative for customers which will be facilitated through its channel.

Under the Trade-UPS program, customers can trade in their old single-phase UPS, regardless of brand, for a new APC UPS. The vendor is also engaging in a telemarketing campaign designed to promote the initiative and drive UPS customer demand on behalf of its channel partners and has partnered with an international accredited recycling organisation to dispose of old goods appropriately.

APC country general manager A/NZ, Gordon Makryllos, said at least 50 of the vendor's 1000 active reseller base had registered interest in the initiative, which has only just launched. All telemarketing leads will be passed on to partners.

"It's incumbent that our partners are proactive in making customers aware of the program and issue in addition to our own initiatives," he said. "Our preferred method in delivering leads to partners is to ask interested customers to nominate a reseller first. We've also done advanced planning with our distributors, Ingram Micro and Express Data, who have an allocation system."

Makryllos said the timing for the initiative, being the end of the financial year, should present a significant opportunity for partners. He also claimed there was plenty of deployed technology approaching the end of its three-year lifecycle and many UPS systems in organisations that needed replacing. According to Makryllos, 25,000 local customers have purchased UPS technology from APC over last 10 years which is well past its used-by date in terms of today's size and capacity requirements.

"Whenever there's a change in servers or storage infrastructure, the greater power demands means organisations need to ensure the continued availability of the foundation layer of the infrastructure, including UPS solutions," Makryllos said. "Some organisations may be finding they don't have the graceful shutdown times they might have had a few years ago."


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