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RSA expands identity assurance portfolio with launch of SecurID Display Card

  • 13 June, 2008 10:08

<p><i>The RSA SecurID® Display Card is designed to enable secure access for financial services firms’ customers while striking the right balance between risk, cost and convenience</i></p>
<p>RSA, The Security Division of EMC (NYSE: EMC), today announced the availability of the RSA SecurID® 1100 Display Card, an event-based, one-time password (OTP) authenticator in a flexible card form-factor designed to help financial institutions and their customers secure online accounts and transactions with two-factor authentication.</p>
<p>A new addition to RSA’s growing portfolio of Identity Assurance solutions that balance risk, cost-of-ownership and convenience, the RSA SecurID Display Card is easily carried in a wallet or purse, helping to solve the problem faced by financial institutions of how to ensure that their customers are protected by strong authentication in an easy-to-use manner. With the push of a button, a new one-time password is generated on the card’s display providing organisations with two-factor authentication capabilities designed to protect consumers’ online financial transactions – including account access, bill pay, and money transfers.</p>
<p>“The card-shaped form factor of the OTP can improve security and usability for consumers,” noted Mark Diodati, identity and privacy analyst with Burton Group. “The form factor is harmonised with the way that consumers interact with financial institution web sites. The technology also works well when consumers carry multiple OTPs in their wallets for access to multiple financial institutions.”</p>
<p><b>Protecting Consumers and Building Business</b></p>
<p>The RSA SecurID Display Card is powered by RSA® Authentication Manager 7.1 software and the RSA SecurID Authentication Engine. In addition, when the RSA SecurID Display Card is used in conjunction with a deployment of RSA® Transaction Monitoring, an online fraud detection and management solution, financial services organisations can provide their customers with the benefit of an additional layer of transaction protection to reduce online threats.</p>
<p>The RSA SecurID Display Card also helps to provide financial institutions with a competitive market advantage, increasing customer loyalty and online account usage while providing an appealing security feature to attract new customers. The RSA SecurID Display Card can be customised with the issuing financial institution’s logo to reinforce the value of its brand, and can also be personalised with individual consumer information.</p>
<p><b>Global Appeal</b></p>
<p>The convenience and attractiveness of the RSA SecurID Display Card will help bolster consumer acceptance and adoption of two-factor authentication worldwide while increasing the security of online accounts, especially in countries where there is limited online fraud protection. In addition, the RSA SecurID Display Card helps to meet established and developing information security regulations and guidelines related to Internet banking that vary by region.</p>
<p>o In the <b>Asia Pacific region</b>, financial services regulators, including the Monetary Authority of Singapore, the Hong Kong Monetary Authority and Bank Negara Malaysia have issued guidance for banks around the implementation of two-factor authentication as an additional layer of account security.</p>
<p>o In <b>Europe</b>, two-factor authentication has long been used by consumers to protect their online transactions and has been the de-facto standard in areas including Northern Europe.</p>
<p>o In <b>North America</b>, the use of the RSA SecurID Display Card directly supports Federal Financial Institutions Examination Council (FFIEC) guidance requiring two-factor authentication technology deployments within Internet banking environments.</p>
<p>o In <b>Latin America</b>, the RSA SecurID Display Card supports specific regulatory mandates related to online security and two-factor authentication including Articulo 52 de la CNBV (Mexico), Normativa 3400 (Chile) and Circular 052 (Colombia).</p>
<p>“RSA continues to extend its full range of authentication solutions that balance cost, end-user convenience and security in order to help businesses select the technology that best suits their needs and customer requirements,” said Mark Pullen, Country Manager, Australia &amp; New Zealand, RSA. “We are excited about bringing a new and convenient two-factor authentication device to the global financial services marketplace that will help increase consumer confidence in conducting financial transactions online.”</p>
<p>The RSA SecurID Display Card is currently available worldwide. For more information on the RSA SecurID Display card, please visit: A downloadable photo is available at:</p>
<p><b>About RSA</b></p>
<p>RSA, The Security Division of EMC, is the premier provider of security solutions for business acceleration, helping the world's leading organizations succeed by solving their most complex and sensitive security challenges. RSA's information-centric approach to security guards the integrity and confidentiality of information throughout its lifecycle – no matter where it moves, who accesses it or how it is used.</p>
<p>RSA offers industry-leading solutions in identity assurance &amp; access control, data loss prevention, encryption &amp; key management, compliance &amp; security information management and fraud protection. These solutions bring trust to millions of user identities, the transactions that they perform, and the data that is generated. For more information, please visit and</p>
<p>This release contains “forward-looking statements” as defined under the Federal Securities Laws. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: (i) adverse changes in general economic or market conditions; (ii) delays or reductions in information technology spending; (iii) risks associated with acquisitions and investments, including the challenges and costs of integration, restructuring and achieving anticipated synergies; (iv) competitive factors, including but not limited to pricing pressures and new product introductions; (v) the relative and varying rates of product price and component cost declines and the volume and mixture of product and services revenues; (vi) component and product quality and availability; (vii) the transition to new products, the uncertainty of customer acceptance of new product offerings and rapid technological and market change; (viii) insufficient, excess or obsolete inventory; (ix) war or acts of terrorism; (x) the ability to attract and retain highly qualified employees; (xi) fluctuating currency exchange rates; and (xii) other one-time events and other important factors disclosed previously and from time to time in EMC’s filings with the U.S. Securities and Exchange Commission. EMC and RSA disclaim any obligation to update any such forward-looking statements after the date of this release.</p>
<p><b>Media Contact</b></p>
<p>Polly Johnson</p>
<p>Kinetics Pty Ltd</p>
<p>+61 2 9212 3848</p>

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