Ingram partners with Samsung, AsusTek

Ingram partners with Samsung, AsusTek

In an effort to round out its product offering and maintain its broad-based distribution strategy, Ingram Micro has added two more vendors to its stable, announcing it will now carry a range of Samsung and AsusTek products.

Initially Ingram Micro will distribute Samsung laser printers, multi-function printers and monitors, however it is expected that the range of products will expand later on this year.

Ingram Micro said it will be taking on additional staff to assist resellers in create new Samsung business opportunities. The expense of these staff will be split 50/50 between Ingram and Samsung, according to an Ingram spokesperson.

Samsung already partners with Ingram Micro in other countries including India and Thailand.

Ingram Micro has also been commissioned by AsusTek to distribute notebooks, servers, and computer components to the channel.

Steve Rust, Ingram's managing director, said the agreement strengthens the distributor's OEM and components division - which Ingram touts as one of the company's core business strengths.

There is no doubting Ingram Micro is aggressively pursuing its broad-based strategy building on its already extensive line-up of vendor partners. Rust told ARN it added four new vendors in 2001 but said he is expecting to announce as many as 10 new distribution arrangements during 2002.

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