Spare parts distributor, EMPR, has struck a partnership with Asus to carry components and accessories for the vendor's notebook range including the Eee PC, which is expected to be in heavy demand this year.
Asus service manager, James Lin, said it had been keen to appoint a distributor to focus on accessory products.
"There was a lot of demand among resellers and users. While our existing distributors can order spare parts, their focus is elsewhere with our products," he said. "This appointment emphasises our commitment to service and keeping the cost of ownership down."
Asus is the third vendor EMPR has brought on and sits alongside existing relationships with HP and Toshiba.
EMPR logistics and contracts manager, Tracey Del Vecchi, said Asus had approached the specialist distributor about a partnership at the end of last year.
"Initially, we'll be carrying batteries and AC adapters and down the track we'll carry the full product line, such as keyboards and optical drives," Vecchi said.
EMPR executive officer of operations, Nicole Fry, said the distributor had launched a website at the start of the month, and was planning reseller prize promotions and other support services.
"We're in the first stages of the Asus implementation and our sales team is currently ringing Asus resellers who aren't current customers of ours," Fry said. "We'd like to grow the Asus business first before we consider taking on further vendors."
EMPR was established in 1997 and maintains offices in Sydney and New Zealand. It currently has 25 staff in Sydney and four in NZ. Fry said it could look appoint more staff depending on the success of its Asus relationship.