In a bid to take the ADSL market into the mainstream, Flow Communications and Dick Smith Electronics have teamed up to produce the latest ADSL offering to the Australian market.
Broadband service provider Flow Communications and retail monolith Dick Smith Electronics have signed a partnership agreement with D-Link to provide pre-configured ADSL modems and other ADSL equipment to fit the requirements of retail and small business customers.
"We have simplified the whole process so that customers can simply go into a Powerhouse store, sign up online with Flow and buy a modem from the range offered by D-Link," said Glen Young, FlowCom's national channel manager. "Once the line has been provisioned, the customer is then able to self-install the service and start seeing the benefits of high-speed Internet."
Customers will be able to buy a self-installed ADSL account through Dick Smith Powerhouse stores across NSW, ACT and Victoria from June 1. Access plans range from $19.95 to $149 per month, Young said.
Designed with both the small-to-medium business and residential users in mind, Flow's broadband ADSL service differs from most ADSL providers as it has access to the Telstra copper wire network, which allows it to bypass the PPP authentication process. This network provides users with Static IP as standard, which means users do not have to either configure their modem settings or log in each time they connect, said Young.
In this sense, the D-Link ADSL offering is unique in the market and differs vastly from iPrimus, Quadtel's "broadband in a box" ADSL product that is sold through Harvey Norman.
Young said FlowCom was considering other retail initiatives to spur the uptake of ADSL products. "I'm looking at a situation where users can pre-purchase traffic like you can mobile phone calls," he said. Users will buy a card that will them with a user name ID or password, giving them broadband access. "We are still working through some technical issues, but we are looking at launching it in around six months."