Infotronics has drafted three new staff to build its sales and channel capabilities.
The distributor is stepping up its play in the Queensland market and has appointed a new state channel manager, Sasha Petroff. Infotronics technical director, Phil Lancaster, said it had a very significant partner base in Queensland and was looking at ways of enhancing its focus on that market. Petroff previously worked for Allied Telesyn.
"We get some very good sales from Queensland and we felt it needed closer attention," he said.
Petroff will be supported by David Sullivan, who has been brought on as southern region channel manager. He previously worked for Vodafone New Zealand as a retail manager and was also a country manager for BBF components, which was acquired by Bluechip Infotech in 2003. Sullivan replaces Peter Detering.
"We're working very hard in the virtualisation and Citrix space and that's where David and Sasha will continue to focus," Lancaster said.
The pair will also engage with partners and help them to promote the technologies into their client base along with initiate marketing activities, Lancaster said.
Paul Doherty has also come on-board as Infotronics' national pre-sales manager. He previously worked for an integrator and has extensive knowledge in Citrix, VMware and Microsoft.
Doherty's goal would be to work with partners to pull together a number of products into their solution offerings, Lancaster said.
"We needed to have a technical person that could engage with partners and has a much better understanding of where the products fit," he said. "We have no shortage of technical support coming from our vendors individually, but when it comes to combining solutions we're looking at what we could do to assist partners."