Audio-visual distributor inks touchscreen deal

Audio-visual distributor inks touchscreen deal

Image Design Technology's latest deal coincides with its decision to open an office in New Zealand

Australian audio-visual importer, Image Design Technology (IDT), has inked an agreement with Korean-based integrated touchscreen vendor, Kortek. The news coincides with the company's launch into New Zealand.

"The whole interactive space is very hot at the moment," IDT managing director, Gerry Wilkins, said. "We're seeing massive growth in selling large format touch technology."

Wilkins said its Next Window dealers would be offered access to the Kortek products first. IDT has 13 Next Window authorised dealers but hopes to pump that up to 24 over the coming months.

"We're building up a very strong presence in the interactive touch space and we see this as a very complementary fit," Wilkins said. "Based on the uptake, we'll determine how much further we will offer that product."

Authorised partners get access to discounts, co-branding opportunities, sales and technical training as well as marketing materials, he said.

IDT has also decided to open an office in New Zealand to capitalise on increasing activity across the Tasman and has hired Graeme Durham to it head up. Durham previously spent 10 years with sound and vision brand agency, International Dynamics.

"We think the NZ market is much like the Australian market in that they're very adaptive and responsive to technology," Wilkins said.

IDT will gradually introduce products to the New Zealand market, starting off with the InFocus home theatre projector range, OS Screen and Premier Mounts.

Over the coming months, Wilkins will also introduce NEC plasma LCDs and projectors, Avitech Multiviewers, Calypso Control Systems, HaiVision Network Video , Planar display products and Next Window touch overlays.

"Our strategy in NZ is to have a very tightly controlled, limited distribution model for the products we own exclusive rights to," Wilkins said. "We're only looking to appoint a small number of resellers and integrators."

IDT also has offices in Perth, Queensland, Melbourne and Sydney.

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