Neltronics expands and adds new vendor

Neltronics expands and adds new vendor

Flash memory vendor, Microdia, fits growth strategy

Perth-based distributor, Neltronics, has signed up with flash memory vendor, Microdia.

Neltronics sales director, Lee Jefferies, said the cards had a one in 10,000 return rate and came with a lifetime warranty.

"Microdia is a good fit for the aggressive growth strategy Neltronics has. We'll be looking to bundle the cards with phone and camera products as we broaden our scope and target the consumer electronic market," Jefferies said.

Go-to-market strategies include online advertising as well as print ads and launches and demonstrations at events including the recent CeBIT and PMA trade shows.

Microdia had a presence in Australia previously through Sydney-based Natcomp. Jefferies claimed this presence had been 'soft', and one that wasn't followed through.

Jefferies recently joined the distributor to build the Microdia brand. He said the company had 20 staff and planned to employ an additional three to five people over the next six months. Prior to joining Neltronics, Jeffries was with Kodak for six years in a variety of roles and was responsible for bringing Kodak into the telco space.

Neltronics has been operating for 15 years and specialises in 12-volt car and marine accessories, mobile electronics and LCD screens. Other brands in its portfolio include Digilife camcorders, Nesa LCDs and VST headsets.

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