After taking on the wholesale of office products in February, Daisytek has added Hewlett-Packard paper to its inventory, establishing a nationwide one-stop IT consumables and office products shop for resellers.
"The aim is to create a central buying environment," said Paul Connelly, managing director of Daisytek.
Daisytek is confident it can outstrip the existing regional competitors in this market. "The regional players don't have the huge range of IT products," Connelly said. "We have the IT consumables, the plug-and-play devices, the office products and now the paper to round it off."
The wholesaler has secured sole distribution of HP paper, which is tipped to go head to head with the Reflex brand when shipped later this year. The deal makes Daisytek the biggest HP supply distributor in Australia. It also added the ability to "drop-ship" on behalf of resellers, whereby stock travels directly from Daisytek's warehouse to the customer's door after the placement of an order.
According to Connelly, IT consumables generate about $1.2 billion to $1.3 billion in revenue a year, and are growing at a rate of 15 to 18 per cent. By comparison, office products generate around $4.1 billion to $4.2 billion annually, but with a greatly reduced growth rate of 3 per cent.
"We want more of the $4 billion office products pie while securing the high growth of the IT consumables market," said Stephen Gates, Daisytek's general manager.
Having padded out the range, Connelly and Gates have tackled the turbulent inventory control and supply chain management arena. Daisytek unveiled its own AdvantageTek brand last week, a toolkit of predictive analysis services, which will be offered both upstream to manufacturers and downstream to resellers.