EDGE 2020 Goes Virtual
<p>Melbourne, 26 May 2008 — AVG (AU/NZ) Pty Ltd, the Australasian distributor of the AVG range of Anti-Virus and Internet Security software, showcased the latest version of the award-winning AVG product range to a capacity crowd at CeBIT Australia 2008 last week.
The AVG 8.0 product range was officially released at the end of February and its live demonstration at CeBIT outlined how home, SMB and enterprise users have access to an extensive range of new and improved protection capabilities, including real-time protection against web threats and drive-by downloads.
AVG 8.0 is designed to protect users against current and future threats without impacting system performance, a task made significantly easier by the inclusion of the LinkScanner real-time safe surf and search protection technology.
“The new AVG Active Surf-Shield and Search-Shield components of the LinkScanner technology built into the AVG 8.0 product range, proved particularly interesting for show visitors,” said Lloyd Borrett, Marketing Manager of AVG (AU/NZ). “Knowing the web page they are about to visit is safe is very appealing to people.”
A record-breaking CeBIT crowd were impressed by the pro-active, real-time ability of AVG’s safe surf and search protection. “Once people are shown how LinkScanner checks each link on a Google, Yahoo or MSN search engine results page in real-time, they quickly realise that the blacklist-based solutions offered by our competitors are totally inadequate,” added Borrett. “It’s easy to understand that a blacklist database will never be accurate and up-to-date at the time it really matters — when you click on a link to a web page. People are seeing how AVG is now the world leader in delivering protection against web threats.”
Many of the queries for AVG (AU/NZ) at CeBIT this year related to AVG’s range of solutions for business and enterprise networks. Network administrators, IT Managers and security solution resellers were keen to roll-out AVG’s cost-effective and efficient workstation protection across networks from 10 to thousands of users. The new AVG 8.0 network security solutions provide improved file server and e-mail server protection, plus sophisticated central management, remote administration and reporting tools,
“The message we received at CeBIT was that business is tiring of paying for excessive, inefficient and expensive solutions that get in the way of their day-to-day operations,” Borrett pointed out. “They understand the value proposition that AVG delivers and are asking us to help them transition to a better solution for their business.”
For Borrett CeBIT 2008 was compelling proof that a very large number of both consumer and business users were extremely dissatisfied with the solutions they currently had. “Australians are very discerning when it comes to protecting the security of their information. People explained how unhappy they are with the way certain solutions now constantly get in their way, plus how they were no longer committed to constantly pay for upgrades and renewals. They seemed very impressed with the price of AVG’s world-leading solutions which includes a two year licence and all upgrades for the licence period.”
Borrett added, “Most of our customers are buying the AVG Internet Security 8.0 full suite solution rather than entry-level protection. Plus thousands are also switching from the AVG Free Edition product straight to our full suite solution. This is a great testament to the continuing growth of AVG (AU/NZ).”
AVG products now protect more than 70 million computer users around the world. Download provider CNET reports that AVG is one of the top 20 most downloaded programs of all time. Such is the market growth of AVG in the region, that AVG (AU/NZ) moved into the top 50 of the BRW Fast Starters List 2008 based on revenue and is positioned in the top 20 in terms of growth.
<p>About AVG (AU/NZ) Pty Ltd www.avg.com.au
Based in Melbourne, AVG (AU/NZ) Pty Ltd is the Australian, New Zealand and South Pacific distributor of the AVG range of Anti-Virus and Internet Security products. AVG solutions provide comprehensive real-time protection against everything from viruses, spam, spyware, adware, worms, Trojans, phishing and exploits to cyber-criminals, hackers, scammers and identity thieves. The AVG products, which are active on more than 70 million PCs worldwide, provide outstanding technical solutions and exceptional value for home, small to medium business and enterprise clients. AVG provides always-on, always up-to-date protection across desktops, servers and e-mail in the home plus corporations, government agencies, utilities and educational institutions. AVG (AU/NZ) was recently ranked in the BRW 2008 Fast Starters List and is positioned in the top 20 in terms of growth.</p>
<p>AVG (AU/NZ) has over 1600 resellers across Australia, New Zealand and South Pacific.</p>
<p>For more detailed information please contact:</p>
<p>Lloyd Borrett AVG (AU/NZ) 0418 170 044
Cathryn van der Walt BoydPR 0402 327 633</p>