The directors of wholesale application service provider ApplicationStation are confident it can ride through the storm that has claimed many of its peers, and are looking to the IT channel to sell the ASP model to the end-user community.
One hundred per cent Australian-owned ApplicationStation delivers software applications to end-users on behalf of software vendors or resellers/integrators. The company uses IBM hardware and Citrix software to deliver the applications from a data centre operated by Macquarie Corporate Telecommunications and has an agreement in place with Trend Micro to ensure that these applications are delivered securely.
Most of the applications the ASP delivers tend to be office productivity and financial/accounting packages such as MYOB or Exonet, based on the Microsoft platform. ApplicationStation's Tony King said there are agreements in place that will soon see the company offer higher-level applications such as CRM (customer relationship management) and business intelligence solutions.
The company is looking to attract new vendors, particularly vertical ISVs seeking to bundle their applications with standard office programs such as Microsoft Office or MYOB. King said the company is also interested in signing partnerships with large resellers and integrators that are looking for another method of delivery when selling software licences.
The ASP market has seen some significant shake-ups in the past year and the model ApplicationStation is pursuing did not reap rewards for Cavillon, a Sydney-based ASP that attempted a similar channel-based model over the last 12 months. Sources suggest Cavillon is no longer in business - its phones are disconnected, its Web site has been shut down and its CEO is no longer in the country.