HP announces channel management team

HP announces channel management team

A restructure of the personal systems group (PSG) management team at the post-merger HP has been finalised, with Compaq staff dominating the high-profile roles. The new team is missing a few big names, such as former HP channels and alliance manager Greg Trigger and former HP PC division general manager Geoff Crozier.

Tony Bill, HP's general manager PSG, said that Trigger and three other senior members of his direct reports are no longer with the group and that four of the five people in the new line-up are former Compaq staffers. Trigger will be around for another couple of months as he helps the company through the transition, Bill said.

Interestingly, the reshaped HP team includes one person whose sole responsibility is to build direct sales.

Bill's direct reports, who are all on the same management level, number 10 in total with most of the sales, marketing and channel-specific roles being occupied by personnel previously employed by Compaq.

Former Compaq staffer Janice Cox will look after commercial sales, covering three key areas: premier resellers, distributors and product sales specialists, who are a resource to both the channel and the major accounts (end-user) sales team.

Tony Ignatavicius, also from Compaq, carries the title of product manager with responsibility for product marketing, pricing and forecasting, while Rosalie Boyd (Compaq) is in charge of channels development. Initially this will involve building the new channel structure with future responsibilities for channel program development.

Yvonne Kraemer, who is in charge of channel and SMB marketing, is a survivor from HP. She will be running the rebate and other soft-dollar programs as well as generating demand among small and medium businesses.

Marc Locchie (Compaq) will be managing sales and marketing for broadband products and affinity programs and Kaaren Lewis (Compaq) is responsible for building the direct sales operation.

Other direct reports to Bill are David Ennis (supply chain and operations), Xan Kitchin (finance) and Barry Hastings, who is in charge of HP's New Zealand PSG operations.

Bill said he was pleased with the management line-up and he is now focusing on the next tier down, with 10-15 per cent of the entire group to be let go. He is working to a deadline of July 1 to have all of those staff cuts in place under a "managed selection" process.

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