The rise in Web-based malware threats is creating an opportunity for the channel to offer services-based security solutions, according to an industry representative.
While email security has been a strong consideration for most organisations for several years, a rapid rise in Web-based threats over the past two years was creating new security headaches, Webroot chief operating officer, Mike Irwin, claimed.
According to the vendor, 85 per cent of all malware is now downloaded from the Web.
"We're now seeing the Web security market taking on similar characteristics to email attacks," he said. "Customers are exposed as they don't have something to protect themselves from the malware coming into their enterprise."
Webroot provides email and Web security on a software-as-a-service (SaaS) model and launched its first Australian datacentre in the Sydney suburb of Mascot this week. The new secured facility will allow Webroot, in conjunction with its partners, to service thousands of local customers, Irwin said.
The datacentre is the first part of a long-term strategy to build a presence in Asia-Pacific. Webroot entered the Australian market last October through its acquisition of software services provider, Email Systems and currently has nine local partners.
"We're building our capabilities aggressively," Irwin said. "By having a datacentre in this geography, partners get access to more rapid, real-time turnaround and the ability to support services in the local time zone."
The new datacentre will be followed up by deeper integration of Webroot's two main services lines, Irwin said, as well as the introduction of broader services and more channel partner recruitment.
He said the sweet spot for services-based software delivery was SMBs with 50-500 seats. However, he predicted larger enterprises would increasingly adopt SaaS solutions.
"This model is very compelling at the lower end of the market with organisations that have smaller IT departments but similar needs to the bigger companies. They are taking up these services to get access to enterprise security, lower the cost of ownership and focus on the management piece," he said.
"We're now seeing this [services-based software] moving up the stack and larger companies taking it up."