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Ingram gets an i-mate

Ingram gets an i-mate

Broad-based distributor will start carrying Windows-based devices from i-mate

Ingram Micro has inked a distribution deal with i-mate for its Windows mobile devices.

Ingram will carry i-mate's range of JAMA 101 and 201 and Ultimate 8150 and 6150 models as well as accessories. The JAMA range features entry-level Windows mobile 6 software with a 2.4-inch or 2.5- inch screen, camera, Bluetooth connectivity and a micro SD card slot.

Ingram group product manager for mobility and communications, Emma Gilmour, said O2's exit from the Australian market had left many customers and IT resellers looking for an alternative Windows-based device.

"With O2's unexpected demise, a lot of customers wanted a product that had a similar design and specification, and i-mate suited that," she said.

The range is targeted at system integrators, corporate organisations and retailers.

"The JAMA's $489 price point if prompting strong interest in the product from consumer focused retailers as well," Gilmour said.

Ingram bundle the i-mate range with Microsoft products, data cards and accessories. It joins Cellnet as an i-mate distributor.

i-mate Asia-Pacific business development director, John Wagner, said the vendor was looking to increase its reach into the channel following the launch of its new Ultimate and JAMA range this year.

"Ingram is one of the largest distributors in the country and has smartphone expertise as well," he said. "We thought it was a good pairing for both of us."


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