Security vendor, Websense, is staging its first APAC partner conference in May to develop stronger partner relationships and solidify channel strategy. The event will also host the region's first partner council.
The council will comprise of two partner representatives apiece from A/NZ, South-East Asia, India and China, and one representative from the Middle East. Websense marketing director of APAC, Ursula Radford, said the council had a twofold purpose - getting feedback from resellers on what Websense needed to do to be a better vendor, and giving the vendor an opportunity to explain product and marketing initiatives.
"The council is more about high-level strategy than product information," Radford said. "We'll be giving our partners around ideas on what kinds of services they can offer their clients, and we've organised to have an analyst - Arun Chandrasekaran - give a talk on market trends."
The conference will include a number of presentations with a focus on the launch of Essential Information Protection in the APAC region. This Websense initiative provides information on how businesses can adopt Web 2.0 while still keeping the organisations' data secure.
"The conference and council will also be a chance for our resellers to get to know our executives and to help facilitate stronger partnerships," Radford said.
Websense plans on making the APAC event an annual one.