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Dell to appoint first Australian retail partner

Dell to appoint first Australian retail partner

PC giant brings its retail strategy to local shores

Dell is set to announce its first Australian retail partner tomorrow.

Dell founder, Michael Dell, announced the vendor's intention to move away from its direct model and embrace the channel early last year. Since then, the PC vendor has been implementing a global strategy to work with retailers and mass merchants.

Overseas, Dell has already signed agreements with discount chain, Wal-Mart, for the US, Canadian and Latin American markets, as well as CE retailer, Best Buys, office supplies chain, Staples, and car phone retailer, Carphone Warehouse, in the US and the UK. It has also inked deals in Europe with retail chain, Carrefour, and CE retailer and DSG International. It struck a deal with Tesco to address the European, UK and Asian markets.

In Asia, Dell signed up with Suning stores in China earlier this month as well as the country's largest CE retailer, Gome. It also works with Wuxing, Meicheng, Heng Chang and Heyong stores in that country as well as Bic Camera in Japan and Courts stores in Singapore.

Dell's decision to work with Wal-Mart last year prompted local industry speculation that the PC vendor could join forces locally with mass merchants like Big W or Kmart.


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