Ingram nabs Synnex retail manager to head consumer sales

Ingram nabs Synnex retail manager to head consumer sales

Denies changes are a result of recently losing Xbox business

Ingram Micro has nabbed Synnex's former retail manager, Reymond Chapman, as its new head of consumer sales. He replaces Gordon Nugent, who will leave Ingram at the end of the week.

Ingram sales director, John Walters, said the changes stemmed from an extensive review of its vendors, retail partners and internal staff to determine how the distributor's retail business was faring. Walters gained directorial responsibility for the consumer division after the departure of former retail head, Marlene Gant, in Feburary.

"It was quite clear through those survey results, as well as by talking to people face-to-face, was that we had major issues that needed to be tackled. A new strategy needed to be developed to take things forward and get our service levels up," Walters said. "We needed fresh leadership in all areas of the business to do that. Reymond's appointment is one part of that."

Walters denied Nugent's departure and Chapman's appointment was due to the loss of its distribution deal with Microsoft Xbox to Synnex earlier this month.

"Ingram's retail business has done well over the years and been a leader in this space. In recent times we've let the competition catch up. We want to get new leadership and fresh ideas in there," he said.

Chapman joined Synnex in 2004 to build its retail business. Prior to that, he spent several years in the clothing industry in Australia and abroad. His starting date at Ingram has not yet been announced.

"I canvassed six people in the industry to find out who I should be talking to, and four of those people said Reymond," Walters said.

Alongside Chapman, Walters has promoted former Ingram Victorian state manager, Lynn Deutrom, to the newly created role of sales operations across both commercial and retail. She has been with Tech Pacific/Ingram Micro for 17 years and will spend the next 3-4 months concentrating on retail.

"Lynn is highly experienced...she will work on strategies that make us easier to do business with," Walters said. "She will focus on all the stuff that allows our sales force to go out there and sell."

Other retail changes include the appointment of Richard McIntosh as national account manager for the Leading Edge Group and the Apple group. He will also continue as commercial account manager for central western NSW. Commercial manager, Natalie Chrara, has also moved across to the retail business to manage the national retail field sales team.

"It's about getting a more customer focused and vendor-centric strategy to lift our game," Walters said.

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