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Intel sets the channel record straight

Intel sets the channel record straight

Channel business now represents 35 per cent of the chipmaker's total revenues

It has been a record breaking year for Intel's channel business, according to general manager Asia-Pacific and vice-president of sales and marketing group, Navin Shenoy.

At the Solutions Summit in Bangkok, Thailand, Intel claimed the channel represented about 35 per cent of Asia-Pacific business. Last year its channel business shipped 170,000 more servers than the previous year, 300,000 more global CPUs and 1.5 million more microprocessors.

Vice-president and general manager channel platforms group, Tom Rampone, said worldwide Intel had about 187,000 channel partners. About 19,500 were based in Asia-Pacific spanning 20 countries.

"The channel has been our biggest customer and we are extremely committed to it," he said. "Particularly when it comes to driving technology transitions, reaching customers that we can't reach and bringing differentiated products into the market.

"Our partners are going faster, reaching further and are differentiating because it's important for their business. How they stay ahead of large competitors is how they stay in business."

Intel will launch its new Centrino 2 Platform, codenamed Montevina, in June as well as a new mobile motherboard form factor specification, Rich Creek 2. The latter will be launched through select local integrators, OEMs and Original Design Manufacturers (ODMs) in barebone and notebook configurations.

- Julia Talevski travelled to Intel Solutions Summit as a guest of Intel.


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