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Intel - We're not giving up on desktops

Intel - We're not giving up on desktops

Desktops will shrink in size forming a new market category - Nettops

Intel says it is not giving up on the desktop market and is touting the emergence of smaller, more nimble machines.

Speaking at the Intel Solutions Summit in Bangkok, vice-president sales and marketing and general manager of Asia-Pacific, Navin Shenoy, said desktop growth would continue at a rate of about 8 per cent. He claimed machines would shrink in size, creating a new category called Nettops.

The vendor forecasts notebooks will outship desktops globally by early 2009.

"People are claiming that notebooks will crossover to desktops, and that desktop sales are shrinking, but that's not the case. It's just that notebooks are growing so much faster," he said. "The desktop category will evolve and become more segmented with special solutions for business and consumer."

Shenoy said notebooks were growing faster because they are better designed, offer longer battery life and cost less.

"Consumer is probably the single biggest driver of PC growth right now, specifically the consumer notebook," he said. "But as far as desktops go, we still continue to see investments from the financial and insurance industries and SMBs. There is a huge amount of growth there still."

Small form factor (SFF) PCs was another trend in the market, Shenoy said.

"The Atom chip, which is very low cost and low power, will help us to cross a new threshold," he said.

To show its continued support of the desktop market, Intel has launched three new motherboards - the Extreme, Classical and Essential series. The boards are aimed at the enthuasiast gamer, mainstream multimedia user and entry-level PC user, respectively. New features include greater PC performance, clearer definition video and low-powered technologies.


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