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SMBs see IT as profitability factor

SMBs see IT as profitability factor

Research conducted for integrator, Tops, found Tasmanian SMBs recognised IT's value but lack technical understanding

A new report from Tasmania-based research consultancy firm, Myriad, has found Tasmanian SMBs recognise IT as a key profitability factor.

The research, which was conducted for integrator, Tops, also suggested that many SMBs were embarrassed about not being adequately qualified to deal with technologically advanced IT firms, although all those surveyed said IT was central to their business and a key factor in bottom line profitability.

Tops CEO, Noel Brown said new technology was being seen as more of a business enabler.

The research covered a broad range of verticals, including legal, financial planning, real estate, advertising, hospitality, building and manufacturing. It found a key area of interest to the organisations was VoIP technology, while 60 per cent of organisations surveyed had systems upgrade as a priority.

In response to the research, Tops has appointed an IT strategy planning manager, Robin Cox, and a customer relationship manager, Michelle Dawes.

Tops has 50 staff, and recently restructured its organisation and built a team to target SMBs. The integrator has appointed Norm Griffin as its SMB business development manager. Previously, Griffin was Westpac Bank's international banking manager.

Brown said the next step was to launch into the Australian mainland market.


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