Services and telecommunications provider, Brennan IT, has set up a finance business for its mid-market customers.
Brennan Finance will aim to offer a complete range of financial services including rental and tailored solutions. The company defines mid-market as the 50-500 seat space.
Sales and marketing general manager, Stephen Sims, said it had been developing the business for a number of months after seeing an increase in financial service requirements from its customer base.
"We have seen the requirement growing for our clients throughout last year and we got to a point where it made business sense for us to develop the solution," he said. "The key part of our business is to assist clients with the latest technology. Often the cost of deploying new technology could be prohibitive, and the client may not have the budget at that point in time.
"It gives clients the ability to spread the payments out over a monthly term and allows them to take advantage of those solutions at an earlier stage then what they have previously been able to."
Brennan has partnered up with vendor finance company, De Lage Landen, which is a division of Rabobank.
Sims hopes the new business will have an impact on Brennan's sales results. It will be headed up by Brennan CFO, Wayne de Nysschen.
"Before we launched we were talking to our sales team about it and within two weeks we had 10 opportunities," he said. "It's an extension of our core strategy and we're now able provide finance as well as our core services. We're providing additional choices for our clients."