Menu
Conexus inks deal for Zeppelin speakers

Conexus inks deal for Zeppelin speakers

Distributor claims iPod home stereo replacement product delivers a new price point low

Consumer electronics distributor, Conexus, has signed on to bring a range of Bowers & Wilkins high-end audio products to Australia.

The Melbourne-based distributor will focus on B&W's New Media range of sound products. The first item to ship locally will be the Zeppelin speaker system and docking station for the Apple iPod. While B&W has a strong reputation in the audio industry, Conexus marketing director, Mark Daley, said its iPod product was quite late-to-market and that the distributor needed to generate interest around the quality of its technology.

"There's no great rush to market for us with this product. Its exclusivity is a big part of its market pull," he said.

Conexus has appointed a variety of specialist resellers to sell the hardware. Daley said the Zeppelin had already been taken on-board by Apple and David Jones retailers.

B&W also retains Convoy as a distributor for its broader audio products range, but Daley said Conexus would only carry B&W's New Media range.

Although Conexus carries other high-end audio brands, Daley said B&W's New Media products offered home stereo system quality at an attractive, lower price point.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments