Resellers: Buy one get one tree

Resellers: Buy one get one tree

Distribution Central puts up a green thumb with its per-invoice native tree planting initiative

Distribution Central has initiated a reseller environmental campaign called 'Buy one get one tree'.

The aim is to plant a native tree for each invoice received by registered resellers across all Distribution Central's business units - Firewall Systems, SAN Systems, NetWorld Systems and Red Education. The distributor has partnered up with non-for-profit organisation, Carbon Neutral, which has planted more than 30 million native trees throughout the past 27 years.

Distribution Central marketing director, Nick Verykios, said the size of the invoice did not matter.

"We are a distributor and use trucks and planes to move things around. We can't control that but we just have to make sure that we use efficient ones," he said. "Rather than saying there is not much we can do, here is something we can.

"We are putting back what we are taking away."

The campaign began in January. To date, Distribution Central has planted more than 650 trees. Verykios said the aim was to get every single reseller signed up to the program.

"If we can plant a football field worth of trees a day, we will be very happy," he said. "So far, the initiative has been very well received by our partners."

Resellers involved in the program have the ability to set their own tree planting targets and can view how many trees Distribution Central has planted on their behalf.

Verykios said the company had also taken steps to create a paperless office and sent out a quiz to vendors partners to distinguish what types of materials they use and if they have an emissions policy.

"If they don't have an emissions policy then it is difficult for us to deal with them," Verykios said. "We have spent a lot of money on technology to make sure staff can access documents just as easy as paper.

"We are also encouraging resellers and spending a lot of money on our systems to make sure that it is easy for them to work without paper. They are not inconvenienced and we don't want to stop a sale, we just want to save a tree."

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