Datacom has achieved Premier partnership status with EMC after five years of working with the vendor.
Datacom NSW director, Mark McWilliams, said EMC was an attractive alternative to other storage vendors.
"EMC's infrastructure tools and centralising data solutions reflect where our customers are looking," he said.
To gain Premier partner status, Datacom is required to have a minimum of three EMC certified staff, as well as commit to a sales figure, which McWilliams could not disclose. He was unaware of the exact number of Premier partners EMC has in Australia, but said it was a small and select group.
Datacom aims to have five team members trained to the highest level of technical certification in EMC's Authorised Service Network within 12 months.
The rise up the partner tier gives Datacom access to a broader EMC product range, including network-attached storage, tiered storage and storage area networks. The integrator will gain access to more marketing funds and lead opportunities and can participate in technology roadshows.
The new Clariion CX3 range, Symmetrix DMX, Centera and other Enterprise information infrastructure products will be implemented throughout Datacom's three datacentres across Australia.
McWilliams said one of the major advantages for Datacom with EMC was that the vendor traditionally focused on the high-end market.
"EMC does especially well with customers like banks and governments. We're going to bring EMC to the mid-market in a more focused way," he said.