LG Mobile hit the beach to sponsor the ASP World Tour's Quiksilver Pro and Roxy Pro surfing competitions. The events run until March 5 at Snapper Rocks on the Gold Coast, Queensland. LG set up a marquee featuring free calls and SMS for visitors, interactive demonstrations, photo opportunities with sporting legends and the chance to be in the draw to win a trip around the world. LG marketing manager of mobile communications, Carli Wilson, said LG's support of the ASP events was an opportunity to align with the youth market.
"This partnership allows LG to connect directly with today's tech savvy, active, young market - a signifi cant and growing segment of the mobile phone market," she said.