New SAP CEO gets channel-friendly

New SAP CEO gets channel-friendly

Plans on refining SAP's channel processes and improving education in 2008


Acting president and CEO of SAP, Tim Ebbeck, has been officially appointed to the role. His plans for 2008 include developing SAP's indirect business and partner community with channel-friendly products.

"Over the next 12-18 months some of our products that were previously sold direct will become available through indirect channels. Our recent acquisition of Business Objects has given us other channel friendly products," Ebbeck said.

A key initiative for SAP is to address the local skills shortage with a revamp of its education process, he said. The vendor has implemented e-learning and university education programs to increase certification in the marketplace.

Ebbeck also plans to refine its channel model to simplify its approach with partners.

"There are a number of global SAP schemes, but we plan on being a lot clearer about our partner's roles and territories in the market in the future," he said.

Ebbeck has been the acting CEO since January. His immediate predecessor was Alan Hyde, who has moved on to pursue work in other fields.

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