PlateSpin cuts ties with Infotronics and signs Ingram

PlateSpin cuts ties with Infotronics and signs Ingram

Virtualisation management vendor changes distie line-up after launching its first disaster recovery platform

Virtualisation management vendor, PlateSpin, has parted company with Infotronics in favour of a sole distribution agreement with Ingram Micro. The news follows the release of the vendor's first disaster recovery platform, PlateSpin Forge.

PlateSpin regional director Asia-Pacific, Greg Cullen, said it had decided to go with Ingram because of the distributor's strong relationships with tier-one resellers, as well as its increasing focus on the virtualisation space. The company brought on Infotronics in August 2006.

"We're looking to leverage Ingram's VMware-enabled partners and trying to attach to the VMware sale, as there's a lot of these guys," Cullen said. "What Ingram is trying to bring is a virtualisation stack to his portfolio, which I think is the right thing to do. People are starting to look for these tools and how to manage VMware. And partners are also looking for more value-adds to these increasingly commoditised sales."

Infotronics has invested heavily in the virtualisation space and also holds agreements with DataCore, VizionCore, Data Domain and Citrix. Technical director, Phil Lancaster, said PlateSpin had been an important product in its stable, but that it had similar products it will now turn its attention to.

"We will have a blip while we reorganise, but we do have overlapping products across what PlateSpin does," he said. "The market is changing significantly every six months. It's a difficult time for everybody - the number of technologies you need to get your head around is beyond belief."

Ingram, which has been a local VMware distributor since 2004, is in the process of building out its virtualisation solutions portfolio to include complementary technologies. The distributor had not responded to requests for comment at time of press.

Follow Us

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.


ARN Innovation Awards 2022

Innovation Awards is the market-leading awards program for celebrating ecosystem innovation and excellence across the technology sector in Australia.

EDGE 2022

EDGE is the leading technology conference for business leaders in Australia and New Zealand, built on the foundations of collaboration, education and advancement.

Show Comments