Oriel employs cow flatulence to promote green IT

Oriel employs cow flatulence to promote green IT

Integrator creates Web marketing campaign showing how virtualisation translates to green savings

Sydney-based integrator, Oriel Technologies, has come up with a tongue-in-cheek way to promote green IT using cow flatulence.

The Web marketing campaign is based around an online carbon credits calculator which shows customers how much energy is saved by deploying VMware's server virtualisation technology over physical hardware. Energy savings are displayed as offset CO2 emissions, car exhaust emissions, the number of trees planted, and cow emissions.

Customers can also see cost savings from culling server hardware, estimated power savings, labour cost reductions and space in the datacentre. The results are based around a standard server with two CPUs. According to the site, the average server produces 12.5 tonnes of Co2 emissions annually.

Users are also treated to an animated introduction, complete with cows and sound effects, emphasising the inevitability of carbon emissions but the need for more environmental awareness.

Oriel virtualisation manager, Rodney Haywood, said it had already gained strong customer leads through the marketing campaign. Oriel is an authorised VMware partner.

Larger enterprises were definitely taking the green lead, Haywood said, but he was hopeful that the mid-market would start to engage more around green IT issues in the coming 12 months.

"As a technology company we are looking at where the market is going to be heading. We want to lead that education process with customers and source opportunity from the current early adopters who are seeing the need for green awareness," he said.

Not surprisingly, the integrator has also received significant international media attention.

Oriel is now working on more green IT-based marketing campaigns and has a short film in the pipeline, he said.

The Oriel campaign can be found at:

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