Autodesk education initiatives to help build channel

Autodesk education initiatives to help build channel

Software vendor plans education push in 2008

Software vendor, Autodesk, is investing in a range of new initiatives for the education market in association with its channel.

The vendor is developing relationships with 20 education institutions in Australia to train staff, and ensure practical help for the student community around the engineering, architecture and design sectors.

The vendor also has a fully developed high school curriculum, an internship program in Victoria for 25 interns, and is launching a scholarship program with Film Victoria.

Regional director of Autodesk, Hanspeter Eiselt, said the education initiatives were closely aligned to the vendor's channel activity. Autodesk conducts 98 per cent of its business through the channel.

"Our distributor, Scholastics, has a lot of contacts with education, and we'll be leveraging those contacts and marketing initiatives," he said. "They're providing a student portal and trial CDs, and the education institutions are buying products through our resellers."

Eiselt said Autodesk's 2008 channel plans also focused on building regional coverage.

"We're seeing a lot of potential in growth areas, such as Perth, Adelaide and Darwin, and mining territories," Eiselt said.

The vendor was also looking at potentially bringing on new partners, he said.

"We're most interested in resellers who are focused on the vertical specialisation industries we're targeting such as engineering, architecture, media and entertainment," he said.

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