US-based content transformation services provider, Aptara, has established a local presence in Sydney. The company provides business process outsourcing services including publishing, data conversion and learning modules. Chief technologist and senior publishing vice-president, Gurvinder Batra, said the company generated about $US1 million in revenue locally last year. "We wanted to add some support in the local market for our customers as there is a lot of potential for us," he said. "I have been testing the waters and now that we have an office we hope to grow it even more." Aptara has recruited Sameer Arora as its local publishing services director, and David Glasson as director for e-learning services. Both will report to Batra. Prior to joining Aptara, Glasson worked for Pollak Learning Alliance where he managed relationships with Microsoft and Adobe. Arora was previously a part of the Australian Business International, growth specialist team. Aptara mainly targets the publishing, corporate, telco, finance and banking markets. "We have a core set of customers and now we are reaching out to help them with any pain points or struggles they have with their content," Batra said. "For us Australia is a huge market and we are going to target all types of verticals." To help provide more services support, Batra said he would like to partner up with IT support companies that dealt with learning management systems.