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Vignette Makes the Web Personal

  • 27 February, 2008 11:55

<p>Recommendations, Analytics and Rich Media help deliver unique, engaging Web experiences</p>
<p>SYDNEY, Australia. - February 27, 2008 - “ Expanding on its Web Experience Platform, Vignette (NASDAQ: VIGN), announced three new product releases targeting organisations that want to deliver more personal and engaging Web experiences to their key audiences. Vignette Recommendations, Web analytics integration and an enhanced version of Vignette Rich Media Services each provide organisations the ability to connect with users on a more emotional level and understand the intent of an individual site visit.</p>
<p>"Brand owners and other organisations are making major investments in upgrades to their Web sites, as the Web becomes a primary channel for interacting with customers," said Melissa Webster, program vice president at IDC. "Web content management today is all about engaging the user and personalising their Web experience and then measuring the effectiveness of that experience so it can be continuously improved."</p>
<p>Vignette Recommendations helps organisations deliver more targeted Web experiences to customers and can increase the profitability of the online channel through content recommendations, product recommendations and social search. Unlike other solutions, recommendations are immediately tailored to a visitor's intent rather than their past history. Central to this approach is Vignette Recommendations ability to identify and leverage the virtual communities of like-minded visitors on any given site. By dynamically recognising a visitor's true intent, Vignette Recommendations can guide them to the right content, product or search result.</p>
<p>Findability and Relevancy of content is key to users already swimming in scattered and increasingly user-contributed information," said Dan Keldsen, director, Market Intelligence for AIIM. Taking advantage of not just explicit recommendations but also implicit actions enables businesses to circumvent the 90-9-1 phenomenon, where the vast majority of users do not explicitly contribute content or opinions. In the end, implicit recommendations make use of the collective wisdom of site visitors and benefit both consumers and suppliers.</p>
<p>Vignette's Web analytics solution, powered by integration with Omniture SiteCatalyst, helps organisations maximise the value of their online properties. In addition to SiteCatalyst's comprehensive site reports, Vignette's analytics integration helps customers identify and promote high value content and ads on media sites, optimise the mix and freshness of social sites or refine a portal or knowledge repository to deliver the best possible online experiences for their users.</p>
<p>Our Web site serves a number of purposes, but the primary goal is to present potential customers with a compelling enough experience that they reach out to or visit one of our dealerships, said Chris Howard, manager of interactive marketing at International Truck and Engine Corporation. Vignette and Omniture SiteCatalyst together help us deliver more personal, interactive Web experiences to our customers, determine which online touch points are most successful and measure conversion rates.</p>
<p>Vignette is also launching an enhanced version of its Rich Media Services product module. Rich Media Services helps significantly reduce the time it takes an organisation to ingest, manage, manipulate and publish media assets, enriching the end-user Web experience without the cost or complexity of a digital asset management system. The latest version features enhanced metadata capturing, right-to-left language support and an optional desktop client that allows users to quickly and easily manipulate images and the associated metadata.</p>
<p>We make a significant investment each year to showcase our state-of-the-art equipment and patient care services, said Scott Smiser, corporate IT director of clinical infrastructure and Web development for Baptist Healthcare System, based in Louisville, Kentucky. Vignette Rich Media Services gives us the opportunity to leverage our extensive library of rich media including television spots, radio commercials, virtual tours and images of our facilities to create an online experience that distinguishes us from regional healthcare systems.</p>
<p>Making a personal connection with users online is more than just recognising a name or offering recommendations based on past behaviour, said Mike Aviles, president and chief executive officer at Vignette. Today's Web users are demanding dynamic Web content that can recognise and adapt to persona and intent at a given time. Organisations that can recommend, deliver and measure engaging online experiences are more likely to build brand loyalty and keep users coming back.</p>
<p>Vignette Recommendations and the Web analytics integration are now available. The enhanced release of Vignette Rich Media Services will be available during the first half of 2008. For more information on the Vignette Web Experience Platform, visit</p>
<p>About Vignette
Vignette helps organisations improve the way they connect online with their key audiences by providing software for building great online experiences and managing the content that fuels those experiences. Vignette pioneered the Web Content Management space more than a decade ago, and today our customers include some of the world's most prominent brands in virtually every industry. Vignette is headquartered in Austin, Texas with operations worldwide. Visit</p>
The statements contained in this press release that are not purely historical are forward-looking statements including statements regarding the Company's expectations, beliefs, hopes, intentions or strategies regarding the future. Forward-looking statements include statements regarding Vignette's products, future sales, market growth and competition. All forward-looking statements included in this press release are based upon information available to the Company as of the date hereof, and the Company assumes no obligation to update any such forward-looking statement. Actual results could differ materially from the Company's current expectations. Factors that could cause or contribute to such differences include, but are not limited to, Future Losses, Limited Operating History, Fluctuation of Quarterly Revenues and Operating Results, Acquisition Integration, Competition, Dependence on a Small Number of Large Orders, Lengthy Sales Cycle and Product Implementation, Market Awareness of Our Product, Rapid Changes in Technology and New Products, and other factors and risks discussed in the Company's reports filed from time to time with the Securities and Exchange Commission.</p>
<p>Vignette and the V Logo are trademarks or registered trademarks of Vignette Corp. in the United States and other countries. All other names are the trademarks or registered trademarks of their respective companies.</p>
<p>For more information:
Alex Merton-McCann
Max Australia
(02) 9954 3492</p>

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