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DJs to stock Acer PCs

DJs to stock Acer PCs

Acer Computer Australia and David Jones have struck an agreement that will see a range of Acer's PCs and notebooks on the retailer's shelves by February 13.

David Jones will stock Acer's Aspire range of PCs and its 350 and 610 series notebooks in its 36 outlets across the country.

Under the terms of the agreement, customers will not be able to purchase display stock directly from the shop floor, according to David Jones officials. Customers will instead use an online ordering system, linked to the Acer Partner eCommerce (APeC) system, to configure their own PC or notebook, which will then be made available for pick-up from the David Jones outlet a few days later, according to Raymond Vardanega, Acer's marketing director.

"Acer's APeC and fulfilment systems provide real value to David Jones," said Vardanega. "Both companies felt they were ready for this partnership."

Vardanega said the relationship will complement, rather than conflict with, Acer's existing retail channel which includes agreements with Betta Electrical, Radio Rentals, Clive Peters, Clive Anthony and Retravision.

David Jones is marketed towards the mid and high-end consumer markets and Vardanega said the retailer's reputation was a factor in brokering the deal.

"David Jones's reputation complements and reinforces Acer's position in the small office and home market," he said.

The appointment bolsters David Jones's PC division, which was depleted after vendor partners IBM and Gateway withdrew from the local retail market.


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