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Pioneer takes Konica printers to government

Pioneer takes Konica printers to government

Partnership to provide Pioneer with high-end offering to complement existing portfolio

Pioneer Computers has formed a partnership with printer vendor, Konica Minolta, to target government and corporate markets.

Pioneer also carries Brother and Ricoh printers. Product manager, Jeff Li, said the Konica Minolta products targeted higher-end markets than the entry-level consumer products currently in its portfolio.

The new printers from Konica presented bundling opportunities with its range of desktop PCs, notebooks and servers, he said.

Konica Minolta sales and marketing manager, Geoff Davey, said Pioneer had approached the vendor with a proposal. The vendor would work with Pioneer to develop point-of-sale material and assist with push marketing initiatives.

"Since September last year we've had a customer-centric 'diamond partner' strategy to make our product a value proposition with our dealers," he said.

The company had three Konica Minolta dealers working with a focus on the government space, but in a non-competitive capacity, Davey said.. The vendor was also keen to work with other dealers on a case-by-case basis.

Li claimed Konica's competitors in the top-end space were HP, Xerox and Lexmark, but he expected Konica Minolta's offerings to compete well both in terms of functionality and price.


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