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Kaseya Empowers MSP Customer Success with New Managed Service Resource Program (MSRP)

  • 14 February, 2008 09:36

<p><i>New Kaseya emPower Program initiative unites industry leaders to offer MSPs education, marketing and sales assistance</i></p>
<p>Kaseya, a global provider of information technology (IT) automation software for IT solution providers and corporate IT organisations, today continued its commitment to ensuring the success of its managed service provider customers with the launching of its new Managed Service Resource Program (MSRP). The initiative will unite industry leaders to deliver results-driven education, marketing and sales programs targeted specifically to the unique needs of managed service providers.</p>
<p>Part of the "Marketing Toolkit" element of Kaseya's emPower Program, a comprehensive set of service offerings and support resources designed to ensure successful implementation of Kaseya's IT Automation Framework, the company developed the MSRP as a result of its ongoing efforts to "empower" its customers to exceed expectations and effectively transition their business to the managed services model. Kaseya and its MSRP allies will align their strengths through the MSRP in order to offer their mutual customers a comprehensive blueprint for success. Working together, they will collaborate on joint marketing initiatives, a series of informational webinars, joint case studies and more.</p>
<p>"The Kaseya Managed Service Resource Program promises to provide access to respected industry resources that can assist Kaseya MSP customers in transitioning, managing and growing their business," said Dan Shapero, senior vice president of marketing for Kaseya. "Augmenting the product training and instruction already provided by Kaseya through our emPower Program, the MSRP Partners bring a wealth of added value in sales and marketing, education, best practices and industry trends."</p>
<p>Kaseya's MSRP is open to resource partners who share the company's belief that partnering is a key success factor and where customers are the definitive beneficiaries. Initial MSRP Partners include Acumen Management Group, Ltd., a sales management consulting firm; MSP Alliance, The international Association of Managed Service Providers, MSP Partners, a vendor alliance an comprehensive source of MSP education, MSP University, which offers a comprehensive managed services training program; Small Business Rules!, a division of AXXIS Technology, creators of the Service Level Agreement Model; The Technology Marketing Toolkit, a step-by-step marketing system specifically designed for MSPs; and THINKstrategies, a strategic consulting firm that aids MSPs with their marketing strategies.</p>
<p>"For Small Business Rules! partnering with Kaseya is a natural extension of our business philosophy. The combination of an advanced Service Level Agreement as offered in our core product, SLAM, and the power of the Kaseya IT automation solution delivers the scalable and efficient solution that we advocate throughout SLA," said Mathew Dickerson, AXXIS Technology. "Trying to run a managed services business without an advanced automation tool is like trying to be a quarterback without the ball. Not even Tom Brady can win a game without the ball and you can't run an efficient Managed Services business without an advanced automation tool."</p>
<p>The new MSRP is just one of the many ways Kaseya helps its customers to build and strengthen their business through its emPower Program. In addition to the emPower Toolkit offering, which provides access to technical information, sales and marketing tools and industry knowledge resources, Kaseya's emPower Education and emPower Out-Tasking elements provide onsite and online programs around product education and business transformation, and assistance to help MSPs ensure uninterrupted service 24 hours a day, 7 days a week.</p>
<p><b>About Kaseya</b><br/>
Kaseya is a global provider of IT automation software for IT solution providers and corporate IT organisations that benefit from deploying Kaseya's systems management capabilities. Kaseya allows businesses to proactively manage distributed IT infrastructure easily and efficiently with one integrated Web-based platform. Kaseya's technology has been deployed on over 1 million machines in more than 25 countries around the world.</p>
<p><b>About Acumen Management Group, Ltd.</b><br/>
Acumen Management Group, Ltd. is a sales management consulting firm focused on building successful companies through tactical execution and accelerating revenue through strategic sales management. Acumen also offers sales management software applications, speaking services, a sales management mentoring network, and sales certification programs.</p>
<p><b>About MSP Alliance</b><br/>
The MSP Alliance, the International Association of Managed Service Providers, is a global organisation made up of service providers and technology enablers, who work in a collaborative effort to define, promote and educate the Managed Services Industry and the end-user consumer on the adoption and successful use of technology through Managed Services</p>
<p><b>About MSP Partners</b><br/>
MSP Partners is a vendor alliance formed to provide solution providers with a comprehensive source of MSP education. Members have access to: exclusive video on-demand MSP courses from industry thought leaders, a library of MSP tools and resources, solution provider case studies and collaborative vendor solution webinars, all demonstrating the proven path to success in managed services.</p>
<p><b>About MSP University</b><br/>
MSP University - A comprehensive, self-paced Managed Services Training Program covering all pertinent aspects involved with operating a successful Managed Services Practice, including Business, Technical and Sales &amp; Marketing Best Practices. A compilation of over 3 years of real-world Managed Services experience and expertise, MSP University has created an effective training and transition process to give MSPs a competitive advantage through hundreds of hours of online Webinars and downloadable white papers, forms, tools and marketing collateral. MSP University also provides Managed Services Workshops, Boot Camps and One-on-One Consulting, as well as Marketing and Sales Training Services. MSP University has trained thousands of Partners worldwide, and provides the most Managed Services content and services available anywhere – after all, they wrote the book on Managed Services.</p>
<p><b>About Small Business Rules!</b><br/>
Small Business Rules! is a division of international award winning IT Service Organisation AXXIS Technology. They present SLAM, the Service Level Agreement Model. If you want to drop SLAs into your business overnight or you want to fine-tune your existing model, SLAM is the product for you. It makes implementation easy and fast by having soft copies of all the contracts, calculators, tracking tools and checklists you require. With a money back guarantee, you can't go wrong.</p>
<p><b>About Technology Marketing Toolkit</b><br/>
The Million-Dollar Managed Services Blueprint is a complete, step-by-step marketing system to securing profitable new managed services contracts. To date, over 600 MSPs from around the country have used this system to fast-start their success in selling managed services. Click below for a free audio training program and overview of the Blueprint.</p>
<p><b>About THINKstrategies</b><br/>
Founded by industry expert, Jeff Kaplan, THINKstrategies is strategic consulting firm that helps IT enterprise decision-makers with their sourcing strategies and solution providers with their marketing strategies. Designed for MSPs, THINKstrategies provides the Managed Services Showplace, the largest, vendor-independent online MSP directory, with over 100 companies from around the world offering over 400 managed services. Resources include: Directory of Managed Service Providers; Managed Service jobs board; best practice portal; Managed Services Podcast Series; Managed Services Readiness Assessment Services; latest views and industry news.</p>
<p><b>Additional Quotes from MSRP Partners</b><br/></p>
<p>"For MSP University, our partnership with Kaseya demonstrates yet again our commitment to our members of continuing to introduce them to best-of-breed solutions that help them become more effective and profitable in their IT businesses. We are honored to have been asked by Kaseya to become a training partner for their channel, and look forward to pairing our managed services industry experience, training and fulfillment services with the power of Kaseya's IT automation solution to help Kaseya Partners become more successful as MSPs."<br/>
<i>- Erick Simpson, vice president, MSP University</i></p>
<p>"MSP Alliance looks forward to working with Kaseya to help advance the cause of the global managed service provider industry."<br/>
<i>-Charles Weaver, president, MSP Alliance</i></p>
<p>"This is a great combination of companies as Kaseya continues to lead in the managed services arena. Acumen's clients are professional partner organisations that are becoming much more focused in this exciting market space, and we look forward to combining efforts with Kaseya in this new and focused partnership."<br/>
<i>- Ken Thoreson, president of Acumen</i></p>
<p>"Partnering with Kaseya is a no-brainer. They know their strength is in providing first-class tools and technology to help their clients roll out managed services, and my strength is in helping their clients generate sales and new client contracts. They have made it very clear they want their clients to succeed and that's why they are bringing in subject matter experts to put together marketing programs that work."<br/>
<i>-Robin Robins, president, author, and marketing coach, Technology Marketing Tool Kit, Inc.</i></p>
<p>"MSP Partners is thrilled to be part of Kaseya's Managed Services Resource program. In today's Managed Services marketplace, education and technology are key. Our award winning resources for Solution Providers is a natural fit for Kaseya's IT Automation partners, setting them up for even greater success in managed services."<br/>
<i>-Jim Hamilton, executive director, MSP Partners</i></p>
<p>"Many aspiring MSPs are hungry for practical help and advice regarding industry best practices to increase their likelihood of success. THINKstrategies is pleased to participate in Kaseya's Managed Services Resource Program to respond to these important needs, and provide useful information and insight to MSP executives."<br/>
<i>- Jeffrey M. Kaplan, managing director of THINKstrategies, Inc.</i></p>
<p>For media inquiries, please contact Jessie Jin on +61 2 9377 1111 or</p>

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