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Brightpoint inks smartphone deal

Brightpoint inks smartphone deal

Distributor brings on HTC's full range of communication devices

Communications distributor, Brightpoint, has signed up a global partnership with Taiwanese-based handset manufacturer, HTC, to supply its full product portfolio.

HTC produce a range of converged devices such as Windows Mobile smartphones.

Brightpoint managing director, Felix Wong, said the distributor had not previously had such a big family of Windows Mobile products.

"It [smartphone adoption] is really starting to take off in Australia," he said. "So far it [the HTC] has been sold through network operators and retail but we are moving to target system integrators and VARs."

Wong is looking to attract partners with some software development capabilities as well as resellers servicing corporate clients with Microsoft Exchange servers.

"This pretty much takes Exchange and Outlook to the user's fingertips," he said.

Wong said Brightpoint liked to expand into the mobile broadband and Internet segment.

"The whole wireless broadband space is going to expand and we are bringing out a whole swag of products to help drive that segment of the market. We are seeing the ducks line up and want to gain some momentum in that area," he said. "It's becoming more financially and commercially possible for organisations to fit out their sales team and bring more mobility to the work force."


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