Uptime rebrands to 24/7

Uptime rebrands to 24/7

Value-added distributor flags rebranding, a new-look website and big plans for 2008

Value-added distributor, Uptime Distribution, has undergone a rebranding to 24/7 Distribution.

Managing director, Tony Geagea, said the new name coincided with the company's next phase of growth. As 'up' time was a given, the new name better demonstrated the company's commitment to service, he said.

"Customers have said 24/7 support is the thing that really differentiates us," he said.

Part of the rebranding process also involves revamping the company website. Geagea said that while the new website was initially a cosmetic change, the distributor plans to build more services to partners via self-service models onto the site.

24/7 is gearing up for a big 2008 with plans to open up in new territories around the world, expand its vendor partnerships, and launch an aggressive marketing plan.

In addition to product/bundling promotions and roadshows, 24/7 will also hold an annual conference in coming months, Geagea said.

24/7's vendor line-up includes Expand Networks, GN Jabra, Mitel Networks and Trapeze Networks. The distributor also signed an official distribution agreement with HP ProCurve last month.

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