Lenovo breaks into retail

Lenovo breaks into retail

Lenovo strikes partnerships with Dick Smith and Domayne stores

Lenovo has broken into retail for the first time, signing deals with Dick Smith Electronics, Dick Smith Powerhouse and Domayne.

The retailers will have exclusive access to Lenovo's IdeaPad notebook and IdeaCentre desktop PC range. Lenovo small business and consumer director, David Nicol, said the consumer space was an untapped market for Lenovo locally and globally. The vendor has previously expressed its intention to enter the consumer market.

"It was a great opportunity for Lenovo to increase sales and grow the awareness of our brand in the market place, which will benefit our commercial business," he said.

"We were looking for retailers whose staff had the skills and knowledge to articulate our value proposition to customers and were successful in selling premium products in the market. Both Dick Smith and Domayne fit those criteria well."

The IdeaPad range includes the Y510 and Y710 notebooks, which come with Veriface Face Recognition technology and an embedded camera. The Y510 starts from $1499. The Y710 will be released next month and will cost $2499.

The IdeaCentre Q200 and K200 desktops feature antibacterial keyboards and an eyesight protection feature. The K200 is priced from $900, while the Q200 will be launched in May.

The products will be exclusive to Dick Smith and Domayne for the short-term, Nicol said.

Once the brand was established in the market, the vendor will look to expand Lenovo's retail coverage, he said.

"At this stage our strategy is to only sell the IdeaPads and Centre products through large retailers," he said.

Nicol hoped the new range would appeal to professional users, gamers and some small businesses.

Lenovo will offer consumers 24/7 free technical service and support as a part of a one-year warranty with the IdeaPad and IdeaCentre range.

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