Small-to-medium-sized businesses in India are more mobile and more ready to adopt mobility solutions than their counterparts in other countries, according to industry analyst Ovum.
SMBs in India have the highest proportion of mobile employees, with 24 per cent of employees considered highly mobile and 19 per cent of the employees moderately mobile, which is significantly above the average found across the Asia/Pacific region.
"The expected growth in mobile applications in India is also because of the high proportion of companies in this market that are in the services sector", said Claudio Castelli, senior analyst at Ovum.
Nevertheless, their excitement about these applications is not backed by the same level of expected growth in mobile data spend, which makes this market unique in terms of opportunities and challenges for applications suppliers.
"E-mail and SMS are currently the biggest drivers of mobile data usage but other applications such as sales force and field-service automation have high expected growth rates, with 34 per cent and 29 per cent of SMBs respectively willing to implement in the next two years", said Castelli.
There are strong opportunities also for tracking and fleet management applications, and mobile marketing in India, with 28 per cent of SMBs keen to introduce them in the next two years. India offers significant growth opportunities in SMB mobility services, especially for providers willing to deploy mobile applications and explore market niches.
Len Rust is publisher of The Rust Report