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WD Lowers Power Consumption, Further Cooling and Quieter Operation from Demanding Audio and Video Markets

  • 10 February, 2008 12:04

<p>Company's WD AV Line of Hard Drives Adds GreenPower™ Model</p>
<p>Sydney Australia February. 11, 2008 - Drawing on its expertise as a leading supplier to major consumer electronics and surveillance manufacturers worldwide, Western Digital has designed its new GreenPower™ (GP) version of its WD® AV hard drives with technologies that provide cooler and quieter operation and lower power consumption.</p>
<p>WD's GreenPower family of hard drives for desktop, enterprise and audio video applications reduces power consumption by as much as 40 percent over standard drives in their respective classes. The new WD AV-GP family of drives offers capacities of 500 gigabytes (GB), 750 GB and one terabyte (TB), and is perfect for audio video applications such as DVRs (digital video recorders), as well as surveillance video recording.</p>
<p>Audio and video recording applications, including DVRs, IP gateways and mainstream surveillance systems, often demand 24x7 operation from hard drives, have different requirements than personal computers, such as higher reliability, universal compatibility, low-power consumption and the ability to simultaneously record multiple audio and/or high-definition video streams. Consumer applications such as DVRs with stringent environment and usage profiles require hard drives to consume less power, generate less heat, and operate quietly.</p>
<p>AV Intelligent Drive Technology
WD AV-GP hard drives deliver exceptional power conservation, run ultra-cool and quiet, while providing solid performance. The following technologies enable the WD AV-GP platform:</p>
<p>IntelliPower™ - A fine-tuned balance of spin speed, transfer rate, and caching algorithms designed to deliver both significant power savings and solid performance. Additionally, GreenPower drives consume less current during start up allowing more drives to spin up simultaneously resulting in faster system readiness.</p>
<p>IntelliSeek™ - Calculates optimum seek speeds to lower power consumption, noise and vibration.</p>
<p>IntelliPark™ - Delivers lower power consumption by automatically unloading recording heads during idle to reduce aerodynamic drag and by disabling read/write channel electronics.</p>
<p>Cool and Quiet
In addition to the sound-reducing properties of IntelliPower, IntelliSeek and IntelliPark, WD utilizes multi-stage formed stainless steel top covers and precision-designed base castings that minimize sound levels for consumer sound-sensitive applications. The result is WD AV-GP drives emit less than one sone, which is virtually below the threshold of human hearing.</p>
<p>More information about WD AV-GP drives may be found on the company's Web site at</p>
<p>Product Summary
Manufacturer: Western Digital
Product: WD AV-GP
RRP for 1 Terabyte: A$439, NZ$499
Vendor Website:
Australian Distributors: Achieva, Today Tech, Synnex Australia, Westan
New Zealand Distributors: VST, Ingram Micro NZ, Synnex NZ</p>
<p>About WD
WD, one of the storage industry's pioneers and long-time leaders, provides products and services for people and organizations that collect, manage and use digital information. The company produces reliable, high-performance hard drives that keep users' data accessible and secure from loss. WD applies its storage expertise to consumer products for external, portable and shared storage products.</p>
<p>WD was founded in 1970. The company's storage products are marketed to leading systems manufacturers, selected resellers and retailers under the Western Digital and WD brand names. Visit the Investor section of the company's Web site ( to access a variety of financial and investor information.</p>
Renato Catalan
Gap Marketing and Management Pty Ltd

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