Growth of 500 per cent in colour laser printer sales over the last 12 months has convinced Alloys International of the virtues of opening a Colour Laser Resource Centre in Sydney.
The North Ryde facility, due to open on March 1, will focus on five products in the colour laser and imaging arena - Xerox, Fuji Xerox Phaser, Minolta-QMS, Kyocera Mita and Iomega. A scanner will also be added to round out the imaging solution.
The centre will host fully operational demo models as well as training in sales and marketing. "Our aim is to teach dealers how to turn a $5000 sale into a $20,000 sale," said Alloy's David Guttmann. He claims that if resellers give Alloy's an hour of their time, and if they follow Alloys' advice, they can be earning 15 per cent margin on printer sales.
"We want to put back into the Sydney market the level of loyalty that they have given us [through our Melbourne-based resource centre], and expand the opportunities in colour laser," said Guttmann.