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Simms to distribute FileMaker

Simms to distribute FileMaker

Simms will be exclusive supplier of new Bento database for Mac

Simms International has signed up to distribute the full range of desktop and server software from US-based database vendor, FileMaker.

The company joins Ingram Micro in FileMaker's local distribution ranks, but will have exclusive rights to the vendor's new Mac-only personal database product, Bento. The software, which was released in Australia this week, is compatible with Apple's Leopard operating system and allows users to coordinate contact details, events, track projects and assignments, manage inventory and create music and photo libraries.

Simms International sales and marketing director, Gavin Troxler, said the agreement bolstered its position as a distributor of Mac-related products. FileMaker is a fully-owned subsidiary of Apple. On the flip side, it gave FileMaker the ability to further penetrate the Apple channel, he said.

Troxler flagged opportunities to bundle the FileMaker range with other products in its portfolio.

"We have been looking at bringing on a number of brands that complement the Apple range, such as Western Digital, and this is a natural fit for us," he said. "We only have 10 brands so we will provide a dedicated and focused account management team."

FileMaker Asia-Pacific general manager, Steve McManus, said Simms' track record as an Apple distributor, as well as its professional and personable approach, made it the appropriate choice.

"While Ingram is a good distributor, they are very broad-based. We were impressed with Simms' capabilities and what they have done with our parent company, Apple," he said. "Seventy per cent of our revenue is from our Windows products, but there's still a significant business on the other side."

McManus's sights are set squarely on the Apple reseller and retail channel.

"Bento is very stylish and allows people to pull together their data - they don't have to build a database or program anything," he said. "We have taken advantage of Apple's technology for this product.

"iTunes is a database, but people don't know it see it as that. Bento runs like iTunes. We want to get this knowledge out there to new customers."


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