Simms goes for virtual Fusion

Simms goes for virtual Fusion

New product will complement Simm's Apple business

Simms International has landed a distribution deal with Smith Micro to supply its VMware Fusion product.

VMware Fusion, which is published by Smith Micro, provides Apple Mac users with the ability to run Mac OSX, Windows or other PC-based applications simultaneously on one machine. Simms managing director, Danny Moore, said he had been looking at VMware Fusion for some time and was in regular contact with the vendor.

"They are the leaders when it comes to virtualisation," he said. "Parallels had a fair chunk of that market within the Apple channel for a long time and it was just a natural fit for our Apple business.

"We expect to take significant market share away from Parallels."

Simms joins Ingram Micro and Pica Australia in the VMware Fusion distribution stable.

Moore said he would consider bundling Fusion with other hardware products in its portfolio. It currently distributes other brands including Western Digital and Kingston.

"Fifty per cent of Apple's growth is coming from the switching market, which is a Windows environment that is very familiar with VMware," Moore said. "I would like to be working more deeply with VMware, but we'll take it one step at a time."

Apple resellers will be offered the chance to participate in training programs and gain access to demonstration products. Simms currently has about 400 authorised Apple resellers on its books.

"A strong virtualisation product does open up opportunities for resellers who aren't traditionally in the Apple channel," Moore said.

VMware channel sales director, David Blackman, said Simms had approached them in regards to distributing the Fusion product.

"Via Smith Micro we have been able to make that happen," he said. "There is a real demand from customers and partners to have access to VMware solutions. Virtualisation is coming on strongly across all segments in the market place, from consumer right up to enterprise.

"The best way we can provide access to our solutions is to potentially expand the distribution channel."

Follow Us

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments