Asus plans to bring on more national retailers for its Eee PC to complement its relationship with Myer.
The PC vendor announced last week that Myer will be the first Australian retailer to gain access to the machine, which launches nationally on December 2. The Eee PC will retail for $499 and is targeted at the education market.
The machine features a shockproof design, wireless Internet access, fl ash storage drive, 7-inch screen and weighs less than 1kg.
Asus national retail manager, Emmanuele Silanesu, said Asus hoped to ship about seven million Eee PCs globally next year.
"A lot of people are interested in talking to us about this product because they see it as a must-have for the back-to-school period and, for a number of retailers, that season is as big as Christmas," he said. "We haven't formalized our local target yet, which is why we have picked one partner for the first month and from there we will know. Units are already shipping for January sales and it is just a matter of making sure they get in on time.
"We're really targeting Christmas traffic - once the supply becomes stable it will be available across the [broader] retail channel."
Silanesu said Myer was its first choice because it had a target market that aligned with the Eee PC. It also provided a footprint in premium locations and catalogue coverage.
"Myer has been a very supportive partner of Asus for the past couple of years, which is why we decided to go with them on this product," he said.
Myer currently stocks a range of Asus digital home and wireless products as well as notebooks.
Selected stores have access to the vendor's leather and Lamborghini notebook range.