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TDK to distribute itself

TDK to distribute itself

Just months after entering the Australian games market through OziSoft, TDK has abandoned the distributor to go it alone.

TDK's fledgling interactive and entertainment publishing arm, Mediactive, will now distribute its titles in-house.

"At the end of the day, it's a margin call," said Brett Campbell, TDK's national business manager for commercial products. "Retailers are telling us the prices are being forced down and we are buying from overseas at a set price so it was difficult to make it work. It wasn't our preferred option, but we deal with 80 per cent of the retailers anyway so we already have the relationships there."

TDK's distribution agreement with OziSoft expired at the end of last year.

Mediactive will now handle all stock orders for the current PC and console range and will also manage existing stocks within the channel. The company is now looking at ways to service independent retailers. "We have contacted a number of smaller distributors to get to areas we don't cover," Campbell said.

Mediactive joins a growing number of games publishers that are distributing their own games titles in Australia. Last year saw the likes of UbiSoft and Vivendi decide to handle distribution in-house.

The next big release for Mediactive will be its popular Shrek title for Microsoft's Xbox. "Shrek will be one of the first games we'll distribute in-house, but we have a long list of titles scheduled for release throughout 2002," Campbell said.


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