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MMT scores Sapphire

MMT scores Sapphire

MMT to distribute Sapphire's full range of ATI-based graphics cards

Melbourne-based Multimedia Technology (MMT) has formalised a distribution deal with graphics card vendor, Sapphire Technology.

The distributor already carries a range of Nvidia-based graphics cards from Matrox, Leadtek and XFX, but had not previously been a tier-one distributor for cards using ATI technology, marketing manager, Mark Eichler, said. MMT will have access to the full Sapphire range, which stretches from mainstream products through to hardware for gaming and high-end customers.

Eichler said MMT had been dealing with ATI graphic cards for many years unofficially.

"If we're going to play the trump card of being the number one local graphics card distributor, then we need to cover both ATI and Nvidia," he said.

Sapphire Technology's Asia-Pacific marketing manager, Steve Choy, said it will also continue to work with its existing Australian distributor, Achieva Technology. He said it had decided to work with MMT because it maintained a different customer base. Having two complementary distributors should help Sapphire to grow sales, he said.

While MMT would inevitably cross paths with Achieva in the dealer channel, Eichler claimed it offered Sapphire a strong presence in the corporate space.

"Given our relationships with other [graphics card] vendors, we have become good at finding niche markets to address," he added.


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